Which UTM link management tool is right for you? We compare features, pricing, and use cases to help you decide.
All-in-one UTM builder with short links and analytics at an affordable price.
Free plan available
Enterprise UTM management with governance features for large teams.
No free plan
Popular link shortener with basic UTM builder add-on.
Limited free plan
| Feature | CampKit | UTM.io | Bitly |
|---|---|---|---|
| UTM Link Builder | ✓ | ✓ | ✓ |
| Short Links | ✓ Included | Add-on | ✓ Core feature |
| Click Analytics | ✓ Advanced | ✓ Basic | ✓ Advanced |
| Geo & Device Data | ✓ | ✗ | ✓ |
| Custom Domains | ✓ From $9 | ✓ Enterprise | ✓ From $35 |
| UTM Templates | ✓ | ✓ | ✗ |
| Team Workspaces | ✓ From $29 | ✓ | ✓ From $199 |
| Bulk Link Builder | ✓ 100 at once | ✓ | ✓ |
| API Access | ✓ From $29 | ✓ Enterprise | ✓ From $199 |
| QR Codes | Coming soon | ✗ | ✓ |
| UTM Governance | Templates | ✓ Advanced | ✗ |
| Free Plan | ✓ 50 links | ✗ | 10 links/mo |
| Starting Price | $9/mo | $50/mo | $35/mo |
Annual cost for a 5-person marketing team
| Plan Type | CampKit | UTM.io | Bitly |
|---|---|---|---|
| Individual/Freelancer | $108/yr | $600/yr | $420/yr |
| Small Team (5 users) | $348/yr | $1,800/yr | $2,388/yr |
| You Save with CampKit | — | $1,452/yr | $2,040/yr |
* Prices based on published rates as of 2024. Team plans compared at equivalent feature levels.
Export your links from your current tool and import them into CampKit. Most teams are up and running in under 10 minutes.
Free forever plan includes 50 UTM links
Yes! Export your links as CSV from your current tool, and you can import them into CampKit. Your UTM parameters and data will be preserved.
CampKit covers the core features most teams need: UTM building, templates, short links, and analytics. UTM.io has more enterprise governance features, but at 5x the price. Most small-to-medium teams find CampKit has everything they need.
We're a lean team focused on building exactly what marketers need, without enterprise bloat. No VC pressure to maximize revenue, just fair pricing for a useful tool.
Yes! Our free plan includes 50 UTM links with short links and basic analytics. No credit card required, no time limit. Perfect for trying CampKit or for personal projects.
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